BM - Digitial Marketing Intern - Italian

Placement:BM - Digitial Marketing Intern - Italian
Placement Location:Northampton
Application Deadline:20th June 2018

Vacancy Description

Start date: July 2018
Duration: 6 months

The Host Company

The company is an international brand leader in the cloth nappy market. The company is actively persuading parents across the globe to change from using disposable to reusable (washable) nappies. From a small company originally set up in the English countryside, the host company now sell their nappies and accessories to parents worldwide. The host company is small with approximately 25 employees and 11 employees in their dynamic marketing department.

The Internship

The host company's marketing team is growing rapidly due to success and this role will be involved in implementing the brand's dynamic digital marketing strategy into the Italian market.

With your excellent command of English, advanced knowledge of marketing terminology in the Italian language, and your organised, outgoing and self-motivated approach, you will provide support to the Marketing Manager and International Account Manager. With your creative flair, you will work closely with the Marketing Manager to implement the company's digital marketing and social media strategy in Italy, and will work closely with other internal teams regarding design, translations and branding.

The host company currently works with a host of international distributors and retailers worldwide; therefore direct communication and relationship building are also key aspects to this role.

Tasks and Objectives

  • To be a brand champion for the Italian market.
  • Be responsible for implementing Bambino Mio's digital marketing strategy in the Italian market. 
  • Help to update the company's Italian e-Commerce website.
  • Updated product description translations which will be sent to Italian retailers.
  • Working closely with the sales department to ensure consistency in product listings across Italian online retailers. 
  • Social media management - maintain and manage existing and new social media channels (Facebook, Twitter, Instagram), ensuring that the right content is distributed through the most appropriate mediums for the Italian market.
  • Champion social listening techniques for the Italian market.
  • Increase online presence in Italy by identifying new online opportunities, recruit new customers and help implement engagement strategy across all platforms (Websites, SEO, Awards, PR, Competitions, etc).
  • Maintain the blogger outreach program for Italian market - researching key bloggers and influencers to work with and responsible for despatching, monitoring and tracking all samples.
  • To assist in any other duties that are deemed necessary to support the business as and when required.

The Ideal Student

  • Preferably a graduate or a final-year undergraduate nearing completion of your studies of an International Marketing / Business degree. 
  • Excellent English and Italian language skills both, written and spoken. Spanish language skills is also desirable. 
  • Positive and confident telephone manner, ability to use own initiative, a creative flair and strong communication skills. 
  • Should possess a strong understanding of Microsoft Excel, Word and PowerPoint programmes, and should also be affluent in carrying out in depth online research. 
  • Keen interest in social media and all things digital marketing.
  • Outgoing, flexible and enthusiastic personality. 
  • Previous work experience is essential, preferably within an office environment and where the intern has proven experience of using their initiative and working well with others.
  • Previous marketing experience is desirable. 
  • Must be independent and confident to build and develop relationships
  • Ideal candidate must be able to work on their own initiative within a busy department.