MCC – Media Content Manager (Digital Marketing)

Placement:MCC – Media Content Manager (Digital Marketing)
Placement Location:Birmingham
Application Deadline:31st December 2017

Vacancy Description

Start Date: January / February 2018
Duration: 6 months or longer

The Host Company

The host company was founded in 2002 and has been a leading provider of managed IT services, including IT Advisory, Software Development, IT for the Enterprise and more recently IT for SMEs services, helping organisations use technology to increase productivity, reduce costs, minimise risks and grow strategically.
Their primary focus is to develop strategic long term relationships with our clients. This dedication to long term partnerships has allowed them to help many leading organisations achieve their business goals and grow strategically through the effective use of technology.

The host company delivers IT and network solutions, services and support to organisations of all sizes that require true technical expertise to meet their goals. Their comprehensive portfolio provides their customers with a competitive edge.

The host company has a proven track record and a broad range of expertise to help enable and support client's IT strategy on site, in the cloud and on the web.

The Placement

The ideal student would be required to take on the management of a client's entire online presence, this would include writing content for their website, writing their social posts, creating marketing material, liaising with the customer, as well as looking at ways of improving the online presence of a customer. Some design and Photoshop skills would be helpful.
The ideal student would need to take customers ideas, and turn them into coherent notes and wireframe designs that could be used by their design team to create mock ups of a new website, so you, would have to know what questions to ask, and what's relevant to the initial stages of a project.

  • Creating digital marketing campaigns on behalf of clients for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter
  • Developing market research surveys and working with customers in focus groups
  • Briefing/ working with the client on advertising campaigns
  • Writing content for websites, email, social media, blogs, articles and posts
  • Designing and writing e-communications like e-newsletters and text campaigns
  • Making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
  • Tracking the success of your marketing campaigns and presenting your findings to management and client
  • Using techniques like search engine optimisation (SEO) and search engine marketing (SEM)
  • Facebook and Twitter
  • Instagram and Pinterest
  • YouTube and Vine
  • Responding to social media posts and developing discussions
  • Checking online for company mentions and customer feedback
  • Searching for interesting posts, news and articles to attract site visitors
  • Taking part in conferences and group chat with the relevant company and internal staff.
  • Developing strategies to increase company's audience
  • Using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
  • Using web tracking tools like Google Analytics, Social Report or Bitly

The Ideal Student

  • The ability to analyse data
  • A creative approach
  • Strong organisation and planning skills
  • IT skills
  • The ability to work under pressure and to deadlines
  • The ability to 'sell' your ideas
  • Good presentation skills
  • Excellent attention to detail
  • An eye for detail and the ability to work accurately
  • The ability to deal with more than one task at a time
  • Creativity
  • Presentation skills
  • An analytical approach to data
  • Writing skills
  • General office administration 
  • Liaising with customers
  • Photoshop desirable 
  • SEO desirable