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    International student placements and exchanges - a Derbyshire Chamber initiative

Nottinghamshire Chamber		  
 

B&B is a medium sized clothing manufacturer, specialised in leisurewear. Recognised for being at the forefront of a new dimension of leisurewear, their flexible and innovative approach to T-shirt design and manufacture is echoed throughout their collection.

T-shirts have taken the leap from function to fashion, which opens up a world of opportunities for branding and promotion. All their garments are of the highest retail quality, the finest fabrics all of which enhance the image.


B&B is settled in the British market and was looking for new markets opportunities abroad. B&B wanted to develop the Spanish market and therefore needed a student who had the language skills. The first Spanish student, Alvaro, they took on had the challenge of entering the Spanish market and developing customer opportunities.

At the end of this 6 months placement B&B required their second ISPO student Maria, to continue these relationships. Developing on this challenge, Maria is also responsible for continuing the search for new customers in Spain and for researching into other European countries where there are attractive market opportunities.


The first student, Alvaro, made a great achievement by opening the Spanish market for the company. He set up many steady contacts and developed business relationships by organising client meetings and acting as the translator. The Sales Director went to Spain with Alvaro to meet 15 clients over a 4-day period.

Further to this, Alvaro introduced the company to several new clients by arranging for them to come and visit B&B head office in Derbyshire. “Alvaro’s placement was a pivotal to this market entry, we now have our second ISPO student who has taken over the role successfully and already achieved many new orders.” Ranj Khara - B&B Leisurewear Ltd.


“ISPO found suitable students fluent in both English and Spanish. Students with strong knowledge of International Business and Marketing, required to develop and continue new business relationships within the European frame.”  - Ranj Khara.